Want to learn how to use Direct Marketing to your advantage? We’ll teach you.
Direct Marketing is hardly a new thing. Perhaps with another name, but the concept has been around for centuries, since business activities were invented. And its evolution and importance have been increasing over time.
Anyone running a business should know that customer communication is crucial to build a loyal public and increase sales. But there are essential techniques to attain this closeness: it’s called Marketing.
Marketing: what it is and what it does.
Marketing makes your company, product or service known. By adding value, Marketing helps the consumer take an interest – or not – in them. In the end, the customer is happy and the company gets a financial return. When you put it like this, it sounds very simple. But how to apply it to your organization in order to improve your business?
First of all, an extensive market study is required, and only after that a strategic plan that may involve advertising, sales and after-sales service. There are several kinds of Marketing, but today we will talk about one in which Ship4you can really help you: Direct Marketing.
It started by mail, telephone or even television sales. But over the years it has undergone a profound evolution. A company that adopts this strategy has a more direct and personalized communication, working with its customers’ data and getting to know them better.
How to implement Direct Marketing in your company?
That’s why we’re here. We will explain how we can help you increase your sales and therefeore reach your target audience:
1. Create your database.
A well-crafted database provides us with precious insights about our customer’s tastes and preferences. If a customer is in your database, this means that at some point he/she was interested in your company, making the communication process much easier.
Therefore, the first thing you should do is collect information about current and new customers. The most common method, for instance, is to use those forms we fill in on websites, competitions, deals, small sweepstakes, or in a purchase. Required information usually comprises: age, gender, email, phone and, where appropriate, some vital data that fits the product in question.
This database is the heart of your company, and you should handle it with the utmost care. If you don’t have that list yet, Ship4you can help you create the right one for you. Do you think your product sells better to customers with certain characteristics and want, for the sake of efficiency and cost control, to communicate with them and them only? Worry not: we select, we target, we chose some customers and exclude others, so you can identify the most appropriate recipients for your business proposals and maximize your winnings!
2. Establish contact.
Now that you have an idea of your target audience, it’s time to establish contact. But before you start triggering information, it is important to determine the best way to reach your target audience. Offering free samples of your product, attaching brochures or even invitations to the official launching of new products.
If your customer already knows your product or service, find out if he/she is happy with it. This can be a great way to learn more and more about your customer and feed the segmentation of your database.
3. Create the campaign.
You finally have all you need to create your direct marketing campaign. You must build it carefully and strategically in order to create a clear, objective and attractive campaign. The customer must feel enticed by this campaign – this is the only way to reach him or her.
The key is cost-effectiveness
It is important to note that one of the greatest advantages of Direct Marketing is its cost-effectiveness. By focusing on a specific audience, it directly addresses those who are really interested in your product so you don’t need to invest much on advertising.
For this reason, this is a widely used and attractive strategy for companies, because their products reach their target audience more easily and without excessive costs. You just have to do it right for guaranteed success!
If we can assist you with anything else or you want to discuss how we can help you expand your business with Direct Marketing, please contact us. We will be happy to clear any doubts you may have.