How to increase summer sales
Here are 5 tips to increase summer sales. It’s a challenge to overcome because the good weather brings with it the promise of holidays, more time outdoors and fewer hours spent in front of the computer, which can result in a drop in sales of up to 50% during this season.
Despite this challenge, there are strategies that can be adopted to get round this situation and boost sales. Here are a few suggestions.
Have a responsive website:
With time spent in front of the computer decreasing, it’s crucial that your website is optimised for mobile devices. Make sure your online shop has a responsive design to ensure a smooth shopping experience for users accessing via mobile devices.
Bear in mind that sales via smartphones have increased exponentially and that to increase summer sales you should capitalise on this trend.
Bet on social networks:
During the holidays, many users spend more time on social networks, which represents an opportunity to publicise your products and increase your visibility. Use social media to promote your products and stimulate consumer interest during this period.
Create articles with quality images and don’t forget that videos are increasingly playing an important role that can’t be overlooked.
Highlight seasonal products:
Take advantage of the season we’re in to highlight summer-related products. From light clothing to beach accessories, make sure your products are aligned with the needs and interests of consumers at this time of year. Define a star product for this season to help boost summer sales.
Offer discounts:
Just like in physical shops, the holiday period is ripe for promotions and discounts. Take this opportunity to offer attractive discounts on selected products and liquidate stock that hasn’t been sold during the rest of the year.
Pay attention to customer feedback:
Online consumers value the opinions of other shoppers when making purchasing decisions. Encourage your customers to leave feedback after each purchase and use these evaluations to improve the shopping experience and optimise your site for search engines. Every comment left by customers contributes not only to customer engagement, but also to improving your site’s SEO.
Conclusion
If, even after implementing these strategies, sales are still lower than expected, take advantage of this period to prepare for the second half of the year. Carry out inventories, organise your stock, optimise your company’s processes and promote motivational activities for the team, thus preparing for a productive and successful return to work.
While you’re at it, take the opportunity to go on holiday too.
Next year, start preparing for the hot season well in advance so that you can increase summer sales and, as you’re also entitled to a good rest, go on holiday keeping your website up and running and with no delays in deliveries, contact us! We are here to help in any way we can.
