54% of Portuguese decision-makers believe that their digital business will grow this year.
The data are from IDC, a world leader in Market Intelligence, which conducted a study with more than 300 decision makers, on the theme “IDC FutureScapes: Portugal Top 10 Predictions”. More than half of the decision makers of medium and large companies in Portugal believe that their digital business will grow in 2018, and IDC predicts that the Portuguese market will increase by 2.6%, translating into 7.7 billion euros.
According to the study, an average growth of 12.4% is estimated in technologies that include cloud, mobile, social business and big data, in addition to ‘innovation accelerators’ such as IoT artificial intelligence, printing D new human and digital interfaces, robotics and blockchain. These themes will account for more than half of the market in 2018.
Cost reduction is also no longer the top priority for companies, according to IDC, with operational efficiency, customer service and compliance now the priorities.
For 70% of respondents, mobility is at the top of the technologies indicated as critical to competitiveness, followed by cloud computing (65% of the votes) and big data and analytics with 60%.
It should also be noted that the study predicts that at least 30% of the GDP in Portugal will be “digital”. In the whole world, this percentage rises to 50%.
In the near future, in 2019, 25% of the 100 largest Portuguese companies will have a strategy for the digital revolution about to be implemented.
These numbers are quite encouraging for Portugal, which has more and more companies at the top of “digitalization”. However, there is still some distance between Portugal and the most developed economies, and IDC advises organizations to dedicate themselves more to digital transformation processes.
