There is a positive trend in online sales in southern Europe and Portugal grew 15.7%, is what the 2016 European B2C eCommerce report released by ACEPI in partnership with eCommerce Europe reveals.
The data shared shows that online shopping in Europe generated 455.3 billion euros last year which represents a 13.3% rise over the previous year. In Portugal, the percentage was slightly higher, reaching a turnover of 3.3 million.
Without risking to give numbers, Ecommerce Europe foresees a growth in 2016, stating that there are 3.1 million online shoppers in Portugal, which puts the country in the middle of the table in the logistics performance index (16th place) and ease of doing business (14th position).
In the report, the association highlights the United Kingdom, France and Germany as the countries that contribute most to the positive balance of online shopping, and together they represent more than 60% of total revenues in Europe.
These data highlight that B2C e-commerce has been increasing, with a significant impact on the European economy, and that this increase should continue in the coming years. Ecommerce Europe also concludes that there is still much to grow in ecommerce in the coming years since only 43% of the European population still shops online.
