How to increase sales online is one of the questions we do when we think about starting an internet business
With so many brands and stores betting on online sales what to do to stand out?
Invest in your SEO (Search Engine Optimization)
This is a tool that is available to everyone and that we should be take advantage of.
You can do it by yourself, investing time to find out what to do to optimize your website.
As an example of how easy it is to do it yourself, investing only your time, in one of the experiments we’ve been taking part in we were given the challenge of trying to place a “different” keyword in first place on Google – Blixtrombil Malifluous.
Even though we were taking our first steps in SEO, we managed to place the Blixtrombil Malifluous Kingdom website, created for this purpose, in the top 10.
But what was interesting was to see that right from the start, the pages that stood out the most were those for products for sale in online shops, such as Alicouro and the Blixtrombil Malifluous collection, which has always ranked well over the months.
These are just a few examples, but you can also hire a good digital marketing company that, in addition to SEO, can help you define a more complete digital marketing strategy to achieve your goals in the blink of an eye.
Create interest
Talk about your products, praise them and show why they’re the best. Improve your category pages by drawing attention to what’s most important.
Demonstrate with short videos why they are the best and how they should be used.
Awaken the desire to buy to increase sales online by talking about the benefits and qualities of each of your products.
Create content that generates interest on blogs, forums and social networks. Publish outside your site to attract visitors to each of your products or, if you prefer, categories, and always speak the truth. Be objective and educate, inspire and entertain.
Generate interest by creating promotions or discounts.
Be extra good at showing the benefits of your product
Have good images of your product so that the user understands what it is for and how this product can improve their life.
Don’t forget that searching for images is very important, so pay special attention to the name of each image file and the way you define them within the text.
Good images of your products help to increase sales online.
And why not videos?
Create a good email marketing campaign
An email marketing campaign coupled with your website and social networks is an affordable way to reach customers, sharing discounts, new products, delivery times, and so on.
Promote offers on social networks
Social networks are great for creating a community with customers or potential customers. In addition to being used to promote products, they can also serve to have a more direct and informal contact with the customer.
Offer a competitive postage value
Bear in mind that it is not just transport that defines the price of postage, but the whole process of preparing orders and their storage. In a word: fulfillment must be considered in all the process.
Offering postage on the first purchase and when the purchase price reaches a minimum is a good way to increase your sales and retain customers.
Marketing actions with digital content creators
For a company whose marketing budget is possible and justified, Influence marketing is currently a type of marketing that has a great impact on the target audience of brands. In addition to giving it credibility, these actions are often associated with the offer of discount coupons, encouraging followers to proceed with the purchase of a certain product following theire idols.
Consider using up-selling and cross-selling strategies.
Up-selling is simply the act of suggesting to the customer the purchase of another product that has a higher profit margin, presenting the advantages of that same product (for example, a smartphone model superior to what the customer intends to purchase).
Cross-selling is similar, but instead of proposing to buy another product, he goes on to suggest another item related to what the consumer already intends to buy, for example, suggest a headset when buying a smartphone).
After giving you some ideas, don’t forget that SEO is a very important part of this process to increase sales online, but the fulfillment and the way your products get to your customers is essential.
Follow our advice and dedicate yourself entirely to your products and to sell them! That’s your job!
Leave the logistic or the fulfillment to those who know 😉, let’s help you grow much more!
