The statistics are from Marktest’s Netpanel meter.
4,473,000 people living in mainland Portugal aged 4 and over visited ecommerce websites in July, August and September 2017, a fall of 5.3% compared to the same period in 2016.
This number represents 75.5% of Portuguese internet users and 580,000 single users, up 9% on the same period in 2016.
In the same quarter, the study concludes that 848,000,000 ecommerce sites were visited, a 11.5% rise, and that the Portuguese dedicated over 10 million hours to browsing these websites (2 hours and 15 minutes on average per user).
Looking back at the last 3 years, this figure is the second highest, only bettered by the 4th quarter of 2016 when it stood at 10.3 million hours
This statistics were provided by Marktest’s Netpanel meter which analyses the behaviour of Portuguese internet users on personal computers during the 3rd quarter of 2017.
