The computer is no longer the most used device in online shopping traffic, having been overtaken by the cell phone in the first quarter of this year.
Despite being a minimal percentage difference, this data released by Demandware (a company recently acquired by Salesforce.com), reveals that smartphones accounted for 45.1% of traffic on e-commerce sites compared to 45% for computers, between January and March.
This data refers to the North American market but serves as a reference for the rest of the world. The difference may be minimal now, but it shows that these numbers should continue to grow in the coming months and it is even predicted that by the end of 2017, smartphones will account for 60% of all traffic on e-commerce sites. However, if we talk about the actual purchase, it continues to be lower on smartphones, 11% lower than among computers.
This study complements another one conducted by ComScore, which revealed that online sales through mobile devices tripled from the second quarter of 2013 to the end of 2015.
Is your website mobile friendly? Think about it.