According to the eMarketer website, digital investment will surpass television for the first time next year…
A major milestone for the online universe: ad investment in 2017 is forecast to be higher online for the first time according to eMarketer’s latest quarterly ad spend forecast.
The number of online platforms – such as Twitter, Vine, Periscope, Facebook, Snapchat, etc. – providing access to digital video content, and therefore ads, is expanding at very fast pace, offering endless possibilities.
The challenge for marketeers and agencies now is to take advantage of this trend and understand what kind of digital video campaigns work best, as well as which are the best allies for brands communicate with end consumers.